A creative agency based in Swindon has celebrated its Swindon roots by designing a set of evocative posters.
The set of five posters – reminiscent of the posters designed by railway companies in the 1930s to promote holiday destinations – are the brainchild of Nathan Sandhu, founder and creative director of Jazzbones in Old Town.
They were created to celebrate the firm joining the Switch On To Swindon ambassadors scheme.
The images of Coate Water Country Park, the David Murray John Building, the Renault Building, Lydiard Park House and Grounds, and The Oasis Leisure Centre were brought to life by Jazzbones’ designer and illustrator Mitchell – and further images of the town are promised.
Nathan explained: “I was born and raised in Swindon and it has moulded me as a person, a professional, and over the last decade as a business owner.
“One of the things I love about Swindon is that it’s such a democratic town. Working with clients in places like London, Oxford or Bath, I sometimes get the impression it’s all about who you know, not what you know – which school you went to, or where you play golf.
“In Swindon by contrast, nobody gives a hoot where you come from; people judge you by who you are and what you can offer professionally.
“When I started my career as a budding graphic designer 22 years ago, nobody in Swindon ever looked down their nose at me because I was brought up on a council estate or went to a ‘rough’ comprehensive.
“They judged me purely on my passion and work ethos and what I could do for their business.
“That hasn’t changed, and as a person with a mix of English, Indian and Italian heritage, I am proud of the way Swindon continues to embrace newcomers, whether they’re from Poland, Portugal or Pakistan.
“To this day, the town’s young entrepreneurs speak a common language – “Let’s go for it and put Swindon on the map!”