Swindon & Wiltshire Business News


Town web company working to raise profile of area

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Two websites aimed at promoting Bradford On Avon are being developed by programmers at Boson Web, based at the Glove Factory in nearby Holt.

The team are working in partnership with the town council to showcase Bradford on Avon on the council’s tourism site and the council’s own website – with a view to creating a modern and fresh shop window for the town, the town council and the surrounding area.

The new-look tourist information website will appeal to potential tourists from afar, tourists who are more local to the South West, potential residents and the existing community. Events calendars and new attractions will be live on the website with contributions from businesses and organisers within and around the town.

The new town council site will also have a fresh look, be less crowded and will provide timely notices on council updates and decisions. Both websites will be easy to manage so new information can be posted quickly.

The tourist information website is expected to go live in December while the new Town Council website will be launched in the new year.

Richard Anderson, founder of Boson Web, said: “We are utterly delighted to be working alongside the team at the town council and we applaud their fresh, unconventional attitude to website design for local government.

“Bradford on Avon, as a town, has so much to offer in terms of its heritage, facilities, local businesses, walks and as a place to visit or live.

"We are bringing the colour, energy and vibrancy of this community to the internet to encourage people to visit Bradford on Avon or, in the case of the council website, to actively engage with the council online.

“We’re working towards a clean, modern and fresh look to show Bradford on Avon is a town for everyone of all ages.”

The decision to work with Boson is part of a wider move by the town council to embrace the talent available in local businesses.

Leader of the Council, Cllr Dom Newton said: “We’re very pleased to be working with Boson Web for the redesign of both the tourism site, supporting a key industry in the town, and our Town Council online presence.

“Boson are a well-respected, local business of the sort that seems to really thrive in this town, and our partnership with them on this project, along with the recently announcement procurement of another local business, Systemagic, on strategic and day-to-day IT, shows the council leading the way in supporting our great local businesses – thereby keeping resources in the local area, and building relationships that will benefit the town in years to come.”