Swindon & Wiltshire Business News


Dealership plans Mini move from Bath to Melksham

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How the new dealership will lookHow the new dealership will lookCar dealership Dick Lovett is planning a Mini move from Bath to Melksham, applying for planning permission to build a new state of the art showroom on the outskirts of the town.

If approved, the BMW and MINI car dealership will occupy a little over five acres at the Bowerhill Industrial Estate – opposite the Jaguar Land Rover dealership it opened in 2017.

It will replace the firm's hard-to-reach Bath dealership on the often-congested Lower Bristol Road.

The application, filed to Wiltshire Council by Wroughton-based architects NC Architects last week, says: "The site is currently vacant undeveloped greenfield land and seeks to provide a dual brand facility with high quality frontage to both the A350 and the inner estate roads accompanied by supporting workshop and internal car wash facility.

"The showroom is located opposite the recently finished (December 2017) Dick Lovett Jaguar Land Rover dealership and will provide a similar gateway premises that will bring customers from far and wide to the area.

"The proposal seeks to replace the existing dealership in Bath which will close and cease to operate when this new state of the art facility opens bringing not only customers but also jobs and increased economy to Melksham."

Combined, the 48,000 sq ft showrooms will provide space for the display of 25 new cars, 14 sales desks, customer lounges, and service viewing areas to the workshop, which will have 21 ramps and two MOT bays.

Wiltshire Council has set a target date for decision of March 2019. The full application can be viewed at Wiltshire Council's website using the code 18/11454/FUL