Swindon & Wiltshire Business News


Country park invests £40m in anticipation of a summer of staycations

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BrokerswoodBrokerswoodThe owner of Brokerswood Country Park near Westbury has invested £1.2m in anticipation of a summer of staycations fuelled by Brexit uncertainty.

Holiday park company Haulfryn will build 20 more lodges, additional camping pods, and a new sewage treatment plant at the 80-acre Brokerswood Holiday Park, with its five-acre lake.

The investment is in addition to the £2m spent since 2018 in creating 12 twin lodges, four single lodges, 10 camping pods, and building facilities and infrastructure.

In all, Haulfryn Group is investing more than £40m across seven sites across the South West. 

According to VisitBritain statistics, the number of people staycationing in the UK has increased year on year since 2016, with 2019 looking again promising for the UK holiday market.

In addition, the organisation has recently announced that it expects the number of international visitors to the UK last year to have reached a record 40.9million people.

Haulfryn Group CEO Bobby McGhee said, “The UK has no shortage of outstanding scenery – from the north Wales coastline to the Wiltshire countryside and the beautiful landscapes of south Devon.

"We’re privileged to be able to create holiday resorts which allow people to experience these fantastic places all year round, with home-from-home luxury space and facilities for all the family to enjoy.

“As a company, we have experienced significant growth in recent years as people look to purchase their own ‘piece of paradise’ – quality holiday accommodation to enjoy with the children and grandchildren.

"Our mission is to continue to ensure our parks deliver the very best experience for our buyers and holidaymakers alike so that they can concentrate on enjoying time with their friends and families.

“Going back 10 or 20 years, holiday parks around the UK tended to be outdated with tired facilities and below par accommodation.

"Haulfryn as a company has addressed this by continually investing in our parks – from beauty spas to fitness centres, restaurants to tennis courts, we’re making sure that a staycation doesn’t compromise on quality.

“With the uncertainty surrounding Brexit and an uncertain future for the UK, we’re seeing an increase in enquiries from people looking to invest in a family holiday home where they can enjoy some of the very best the UK has to offer.”