Devizes business leaders enjoyed a physical get-together at the office of digital marketing experts Resolution Design to discuss all things digital marketing.
The interactive session looked at different aspects of the digital marketing mix.
Managing director Richard Jaggs explored why high ranking sites manage to achieve top ranking positions, as well as explaining why and how to use Google Adwords to deliver targeted visibility on Google for important search terms.
Senior account manager Debbie Parsons highlighted the importance of producing content geared to customer needs and queries and led an exercise with tips that delegates could take away and use in their own business.
Senior account manager Louise Buscombe talked about the benefits of using email marketing and how great design is not the only factor to be aware of to make a campaign successful.
And account executive Rhiannon Higgs covered the advantages of using social media and the importance of choosing the correct platforms for your audience and that will offer value to your business.
For more of Richard Jaggs' thoughts on making sense of digital marketing, head to our Experts section: www.businessbiscuit.com/experts/5448-making-sense-of-digital-marketing