Chippenham business owners were given a glimpse of the future at an expo in the town last week, with members of the Business Improvement District showing them what could be achieved over the next five years if their contract is renewed.
The BID contract is up for renewal in the autumn. If a majority of the town's levy-paying business owners vote in favour, it will continue for another five-year term.
If the renewal is not successful then the BID will cease to exist from March 31 next year.
The expo was a chance for business owners to meet exhibitors including cost reduction specialists Meercat Associates, free town Wi-Fi providers Elephant Wi-Fi. Of the 13 exhibitors, six already work with the BID.
Levy-payers were also able to feed back on current initiatives and find out more about potential new projects, including window dressing and subsidised street and premises cleaning.
The most popular exhibit of the day was LoyalFree, a multi-award-winning dynamic place app that promotes business offers, loyalty schemes, local events, tourism information, competitions and interactive trails – all in one place.
Chippenham BID manager Kathryn Crosweller said: “The biggest challenge is often that ‘you don’t know what you don’t know’ – the expo was a chance for BID businesses to understand what opportunities there are for a town like Chippenham, and we were absolutely thrilled to have so many industry experts donate their time for this event.”
Antony Bulley, chairman of Chippenham BID’s board of directors and managing director of Strakers Estate Agents said: “The first BID term has had some brilliant successes, and with the experience of five years working in Chippenham there is a golden opportunity here for a second BID term to offer Chippenham a new lease of life by supporting businesses and giving residents and visitors more reasons to come into town.”