Swindon and Wiltshire's best business brains give advice and opinions on hot topics.
Following GDPR, you may be looking to grow your email marketing list, but did you know that smaller, more engaged email lists produce better results than large, uninterested ones?
So, how are you going to keep your opt-ins interested?
The ingredients to a healthy list
To create a healthy email Read more: Expert advice: How to develop your email marketing audience
Our population is changing – it’s ageing! Latest projections from The Office of National Statistics reports that due to improvements in life expectancy, there could be 8.6 million more people aged 65 or over by the year 2068.
If we consider this along with the removal of the default retirement Read more: Expert opinion: How to prepare for the ageing workforce
Have you written off any invoices in your accounts in the last six years or obtained a Judgment against a debtor and not yet enforced it as there did not appear to be anything to enforce against at the time?
Have you looked to see whether your aged debtors' financial Read more: Expert opinion: Debt recovery – enforcing written off bad debts and Judgments
It is ten years since the collapse of Lehman Brothers sparked the global financial crisis. The recovery from the turmoil that followed has been slower than many hoped for or anticipated.
However, a decade after the tumultuous events of 2008, major central banks are finally starting to reverse the ‘easy Read more: Expert opinion: Ten years after the crisis, what next?
The surprise announcement that Chancellor Philip Hammond will be holding the Budget so early in the year should really be no surprise at all.
With Brexit dominating the political agenda, and the very real possibility of leaving the EU with no deal, holding the Budget in advance of a possible Read more: Expert opinion: Brexit will set the agenda for the Budget
In the day of the internet, anyone has the ability to publish and promote their views to the public.
We hear a lot about ‘trolls’ online making people’s lives miserable, but where do you stand legally if untrue and damaging things are said about you?
Defamation is the legal term Read more: Expert opinion: Watch what you say on social media – libel laws still apply
