Customers can now browse the shelves of their favourite Wootton Bassett shops without leaving
the comfort of their own homes – thanks to Google's new panoramic tours.
Fourteen shops in the market town have signed up to the latest extension to Google's StreetView, which offers a panoramic photo tour of shop premises.
As well as featuring on Google search pages, traders can embed the tours into their own websites.
Businesses including Maddisons grocers, Dandelion gifts, JD Pets, Bassett Home Brew, Primrose Hill gifts, Mercer Hair, Sugar Rush sweets, Royale Beautique beauticians, Johnson & Daltrey funeral services, and Samshe shabby chic furniture were among the first to take up the service.
The initiative was organised on behalf of Google by Somerset-based internet services company Better Reach.
Stuart Edmonstone of Better Reach said: “To date it has tended to be bigger retailers and chains which have taken up this opportunity. However, we recently started rolling out a new initiative with the aim of enabling a greater number of smaller shops to get online and helping bring customers back to the High Street.
“It’s a great way to showcase the unique features of an individual business to a wide-ranging audience.”
Diddie Dimitrova, from traditional sweet shop Sugar Rush, said: “Our hope is that many people will enjoy looking around Royal Wootton Bassett shops online, and will then want to come and visit us in person as a result.
“We use social media regularly at Sugar Rush, so we’ll also be sharing our tour via Facebook and Twitter.
Take the tour of Sugar Rush at http://goo.gl/maps/ipRlt
Better Reach Photographers Richelle and Elliot with Diddie Dimitrova from Sugar Rush sweet shop