Wiltshire Air Ambulance is one of eight regional air ambulance trusts to benefit from a host of fundraising activities from independent brewer Hall and Woodhouse.
The Dorset-based company, formed in 1777 and famous for its Badger Beer, has chosen the eight organisations as its charity partners for the next two years.
Fifty-one Hall & Woodhouse public houses are taking part in supporting the life-saving services, with an aim of raising in the region of £250,000 through quiz nights, sponsored events, fun days and sports tournaments.
All monies raised will be equally split between Devon Air Ambulance Trust, Dorset and Somerset Air Ambulance, Great Western Air Ambulance Charity, Hampshire and IOW Air Ambulance, Kent Surrey Sussex Air Ambulance, London’s Air Ambulance, Thames Valley Air Ambulance and Wiltshire Air Ambulance.
Lucinda Gray, sixth-generation of the Woodhouse family and Hall & Woodhouse charity champion, said: “As a company that places community at the heart of our business, supporting worthy causes is very important to Hall & Woodhouse.
"These local air ambulance charities cover the counties where our public houses are located and each of them work tirelessly to care for critically ill or injured patients within our community.
"We are extremely proud to have so many of our public houses backing the campaign and being able to support this wonderful cause.
“Having raised a phenomenal £248,000 for Macmillan in 2013/14, and then in excess of £210,000 for Together with Short Lives in 2016/18, I know our team and guests will do everything they can to exceed these totals over the next two years.”
Rhys Parker, senior fundraising manager at Wiltshire Air Ambulance, said: “We are so grateful that Hall & Woodhouse have chosen us as their new Charity Partner.
"The fact that Hall & Woodhouse team members voted to support us means so much and we believe that this relationship will be very special.
"Not only is the partnership set to raise a significant amount of funds, it will also enable us to engage with so many people in the local community by raising awareness of our lifesaving service.”
Fundraising for the air ambulances will begin in February 2018 and in March some of the public houses will be taking part in ‘The World’s Biggest Pub Quiz’, an event being led by PubAid.
Locally, Hall & Woodhouse operates the Barford Inn at Barford St Martin near Salisbury, The George at Mere, and The New Inn, The Queen's Head, The Silver Plough, and The Wheatsheaf in Salisbury.