As Americans celebrates Independence Day today (July 4), traders in Salisbury are celebrating an Independents' Week of their own.
Business owners are urging customers to spend at least £10 with local businesses and report back on how they spend it online.
Several independent businesses have banded together to run the week-long campaign to promote independent, local traders in the city under the banner of Salisbury Independents.
Businesses from shops to hairdressers hope customers will use Facebook and Twitter to tell others how they have used independent traders throughout the week.
Leading the Salisbury Independents’ Week campaign are Theresa Wood of The Strawberry Fox and Susi Mason of Casa Fina.
“We heard about an initiative in Liskeard, Cornwall where people were encouraged to spend £10 locally,” said Theresa.
“We hope Salisbury residents and visitors can show the same support for independent businesses here in the first week of July and then year-round.”
Businesses taking part in Salisbury Independents’ Week will display a poster with the Salisbury Independents’ logo and encourage customers to use other local traders throughout Independents Week, which runs until Sunday, July 7.