A new beer launched near Marlborough this week aims to help Wiltshire's ailing bee population.
Mayor of Marlborough Guy Loosmore pulled the first pint of HoneyBee Nectar at The Bell in at Ramsbury on Saturday.
The light, summery beer is produced by Ramsbury Brewery in association with North Wessex Downs Area of Outstanding Natural Beauty (AONB), with 20p for each pint or bottle sold aimed at conserving bees – especially bumblebees and their habitats.
In recent decades the bumblebee populations have dramatically declined partly due to the disappearance in some areas of 97 percent of the UK's flower-rich grasslands.
Henry Oliver, director of North Wessex Downs AONB, said: “This project will help towards our vision that our communities and countryside will once again be rich in bumblebees and colourful wild flowers, supporting a diversity of wildlife for everyone to enjoy.
“Many of our farmers and large landowners have embraced the need for wildflower planting, but there is much the ordinary individual can do – and we are very keen to develop an outreach programme with local primary schools.”