Business Biscuit readers who opened Tuesday's newspapers will have experienced a touch of deja vu. For despite the news agenda being dominated by the royal birth, a property story that first appeared in this publication was making headlines.
The story concerned a delightful six bedroom farmhouse being sold by a Cotswold estate agent for the bargain basement price of £395,000. The catch? The property is in the middle of a Swindon industrial estate.
The PR was handled by Secret Agent Marketing – the writing talent behind Business Biscuit. DailyMail.co.uk – the world's best-read newspaper website - was the first to bite, publishing the story on its homepage, on the day news of the royal birth broke: its busiest day ever.
The following day the story made headlines in a number of national newspapers, including The Times, The Telegraph, the Daily Mail, the Daily Express, the Daily Mirror and The Sun, all of which experienced record sales thanks to the birth of Prince George.
The story eventually made headlines across the globe. So next time you read an exclusive in Business Biscuit, just think: the next time you read it could be in the national press.
- Want to turn your business into news? Call Secret Agent Marketing on 01672 811515.