Swindon & Wiltshire Business News

Eye-catching sales boards spring up around Swindon

Estate agents Grace Harmer-Woodage and Alex HudsonEye-catching sales boards for estate agents have begun springing up around Swindon.

The pop art-inspired boards have been designed for estate agent Richard James by brand experts Jazzbones.

Over 1,000 sales boards will be going up around town in the next month, along with some huge advertising billboards.

The new designs are part of a move by Richard James to put people at the heart of their brand, to highlight their unique approach. The designs feature a range of different faces, many of which are based on real customers and employees.

“We know that in our work we are dealing with people’s aspirations, hopes and dreams. They’re not just buying or selling a house, they’re looking for a home,” said CEO Richard James.

“We get people, that’s what makes us different. We make sure you get the best price for your home when you decide to move on, and we can help you find a home you love. And we do that by getting to know you.”

The designs were developed with the help of a range of brand and design agencies, including Old Town firm Jazzbones, who created the final designs.

"We have worked on multiple design collaborations with Richard James for over 10 years, but our latest work for Swindon’s number one estate agent is a real game-change," said Jazzbones' lead creative Mitchell Nelson.

The sale boards were produced locally, by Swindon-based Paragon print. The firm also produced the 'sold' slips that will be attached to the boards upon the sale of the property.

Sales director Julian Musty said: "were printed on 4mm Fluted Correx using the Fujifilm Acuity LED UV Hybrid Printer with eight colour ink set to meet a broad range of application needs which gives outstanding colour and images."

The bold illustrations used a refined colour palette of dark blue and gold already used by the estate agent, while pushing towards a new exciting direction.

The images will be used on sales and lettings boards, stationery, and promotional materials.

The branding is also being adopted by Richard James' Incentivised franchise brand, which will expand the geographical reach of the branding through its network of independent estate agents.