Swindon & Wiltshire Business News

High street bookshops battling internet giants get helping hand from Wiltshire web firm

Ray Stephens, managing director of Reuben Digital, with Malcolm Swift, manager of Highworth's Lighthouse Bookshop, a member of the Book Token scheme High street bookshops battling online retailers are getting a helping hand – from a Highworth web firm.

Reuben Digital is encouraging bookworms to engage with their local bookstore through an amazing web portal called Caboodle.

Launched by National Book Tokens, book lovers can sign up to win loyalty points, enter competitions, and find out about events near them – from coffee mornings and special offers to author book signings via caboodle.nationalbooktokens.com

Thousands of members are already signed up to receive mass broadcast emails, while more than 1,300 individual bookstore brands – from chains like WH Smith and Waterstones to independent bookshops – can keep Caboodlers in their locality up-to-date with news and event alerts.

Reuben Digital has also built the National Book Tokens personalise gift card store, through which members of the public can design and buy gift cards for friends and family.

The National Book Token gift cards can be personalised with words and pictures, making them an even more thoughtful gift, while the online transaction encourages customers back into physical shops to browse and buy.

And it's not just bookshops that are benefiting. National Book Tokens also own the Record Tokens brand, and the www.recordtokens.co.uk website has joined the party, while the Society of London Theatre, the organisation behind Theatre Tokens, is also keen to get in on the act.

Ray Stephens, managing director of Reuben Digital, said: "The electronic customer relationship manager allows relatively small marketing teams to keep in touch with their customers, as communications are automated and local content is generated by members.

"Booksellers and record shops face fierce competition from online retailers. We're proud to be helping local businesses to engage with their customers.

"This strategy is ideal for businesses, organisations and charities that want to automate their electronic marketing to reach a broad customer base and build customer loyalty through regular engagement."

For more details, visit www.reubendigital.co.uk