Recycling Technologies teamed up with Barclays to install 25 unique recycling bins at Barclaycard presents British Summertime Festival in London's Hyde Park.
Punters who flocked to see Barbara Streisand and Lionel Richie on Saturday (July 8) were able to recycle single-use food wrappers like crisp packets and snack pots.
The plastics were taken to Swindon to be turned into ‘Plaxx’, a raw material used to create more usable – and importantly reusable or recyclable – plastic items, rather than being sent to landfill.
Recycling Technologies has an operational pre-production machine at Swindon’s Waterside Depot and opened an assembly facility in Swindon, from where its patented machinery will be mass produced.
The firm says that if every local authority used its patented machines, the percentage of plastic waste that is recycled in the UK would go from around ten percent to nearer 90 percent.
Barclays said: “Barclays is proud to support Recycling Technologies, and other innovative high growth UK businesses. We know that great businesses are often created by coming up with ways of solving the really important problems that people care about, such as the damage of single-use plastic.
“This is why we’re working with Recycling Technologies on this new initiative to show people what is now possible with plastic – and that small actions such as recycling a plastic bag can have a huge impact on the environment.
"We want to help many more high-growth entrepreneurs who create real social and environmental change – as well as growth and jobs for the UK economy.”
Elena Parisi, sales and marketing director at Recycling Technologies said: “Plastic recycling is our business but also our passion – our machine turns plastic waste into high-grade, useful raw materials, which means it stays out of landfill and doesn’t harm the environment.
"Some plastics are vital to keep food fresh and healthcare safe, so our aim is to help ensure that this needed plastic is recycled.
"With the right support from companies such as Barclays, we can help plastic all across the UK get a second, third, fourth chance at life.”
The summer campaign comes a few months after Tesco teamed up with Recycling Technologies to collect 'soft plastics' at ten of its supermarkets in the South West, including the Tesco Extra store at Ocotal Way in Swindon.