Swindon & Wiltshire Business News

Management buyout at market research company

Tom WestonA specialist in customer satisfaction and market research has been bought out by its chief operating officer.

Tom Weston, who has been COO at Royal Wootton Bassett-based In-house Research Ltd for two years, will be joined by a newly appointed executive director, Craig Pickett.

The agreement was completed on 19 July 2019 with all employees being informed during a breakfast meeting. Malcolm Pitcher, who founded of In-house Research Ltd 22 years ago, said: “From the very beginning I was determined to create a company that provided the highest level of customer service via a friendly and informal corporate culture. I am proud of what the company has achieved. "I can see massive future growth potential for the business, but I feel that it’s time it was looked after by someone else. I wish to concentrate on my training and demonstrations company.

"Tom has done a magnificent job as chief operating officer and I can think of no one better to take In-house Research Ltd to even greater heights.

I will watch the continued success of this company with great pride and satisfaction.” Tom said: “Having been part of the business for nine years, and COO for the last two, I have witnessed In-house Research Ltd develop into a superior customer experience management and research platform.

"The buyout represents the next chapter for the team and the brand, initiating even more growth and innovation. In-house Research is a great business, made up of ambitious people that will no doubt continue to do amazing things.

"The continued improvements of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.” In-house Research was established in 1998 by Malcolm and Jane Pitcher, achieving rapid expansion throughout the house-building industry.

In-house provides detailed, voice of the customer rich, customer satisfaction surveys, and market research. Through its leading reporting platform and trends analysis, In-house enables brands to make better, smarter and quicker decisions every day.

In-house operate the largest, wholly independent, telephone customer satisfaction surveys in the UK housebuilding and construction sector.