A Trowbridge-based social media consultant has been named as one of the UK’s top ten advisers for the work she does to help entrepreneurs grow their business.
At the Top 10 Advisers 2019, hosted by small business support group Enterprise Nation, Natalie Sherman of Naturally Social picked up the award in the marketing category.
Natalie, who founded Naturally Social in 2015 after taking voluntary redundancy from a local employer, not only advises firms on social and traditional marketing as well as blogging and digital advertising, but also offers a team of experts for businesses looking for outsourced support.
“People kept encouraging me to set up my own business because of the results I’d achieved and the impact I was having.
"I decided to take a leap of faith and once I got going it quickly became apparent there was a huge need for trusted social media and digital advice in the private sector,” Natalie said.
“A lot of the work we do is behind the scenes, helping firms get more traction, increasing sales efficiently in a frictionless way. It’s nice to be recognised for the impact we’ve had because service-based businesses like mine rarely get a lot of exposure for the work they do.”
Emma Jones, MBE, founder of Enterprise Nation, who handed out the awards at the city headquarters of the Institute of Chartered Accountants England and Wales (ICAEW), said: “All research points to the fact that businesses that take advice at the right time become more successful than those that don’t.
“Yet our own research has found small firms are still reluctant to take advice, often relying on family and friends. These awards are about raising awareness about the benefits of guidance, increasing the ease with which you can find advisers you can trust and recognising the signs when it’s time to seek the help of an expert.
“Without these amazing advisers, great British businesses wouldn’t be doing great things.”
Jasvinder Gakhal, managing director of event sponsor Direct Line for Business, said: “These awards celebrate the skill and success of business advisers across the country. It has been an honour to be a part of the awards and we would like to congratulate all of the winners.
"This is a tremendous achievement and is testament to the hard work all of these businesses have put in to growing their proposition. We look forward to seeing how they continue to develop in the future.”
The competition also named 50 advisers in the nine core disciplines from across the UK that specifically offer quality advice to smaller firms in order to help them expand.
Enterprise Nation has developed an adviser platform with the ICAEW that can help improve the speed and efficiency of selecting and connecting with a good adviser.
The competition saw hundreds of adviser nominations and more than 5,000 votes were cast during in the voting phase for advisers in technology, leadership and management, PR, marketing, sales, branding and design, human resources, legal and finance and funding.