Television presenter and Wiltshire Air Ambulance ambassador Paul Martin is calling on businesses to support the charity’s lifesaving work through an exciting new challenge.
Paul, presenter of BBC TV’s Flog It, yesterday (Monday) launched The Sky’s The Limit, a challenge where local businesses are given £50 and tasked to turn this into as much money as possible in four months.
“The Sky’s The Limit challenge is a great way for businesses to support Wiltshire Air Ambulance," said Paul.
“All businesses have to do is be creative with the £50 they receive and try to double it, treble it or even more - the sky really is the limit!
“Businesses are able to involve their staff and customers, by organising one-off events or a series of money spinning activities.”
Paul, who lives in Seend, added: “I am honoured to be an Ambassador for Wiltshire Air Ambulance. I live here and in our rural county Wiltshire Air Ambulance is vital – quite simply it saves lives. The charity relies on donations to provide this essential service and has to raise just over £10,000 a day to continue its lifesaving work.”
There will be special awards for the local business that generates the greatest income from the initial £50 investment, while the business that uses the most inventive way of raising the funds will also be rewarded.
The initiative is sponsored by car dealership Chippenham Motor Company, a long-time supporter of the charity.
Darran McDade, operations director at Chippenham Motor Company, said: “We’re delighted to be sponsoring The Sky’s The Limit challenge with Paul Martin.
“As a local business we know how important Wiltshire Air Ambulance is in our county. No-one knows if they will ever need it, but it’s reassuring to know that we have a highly skilled team of paramedics and pilots ready to help if required.
“The charity relies on donations to provide this essential service and by taking part in this challenge, businesses can show their support. It’s going to be great fun to see who can raise the most!”
Barbara Gray, director of income generation and communications at Wiltshire Air Ambulance, said: “We’re so grateful to Paul Martin and Chippenham Motor Company for supporting The Sky’s The Limit challenge. We hope businesses will get involved and help us in our mission to save lives.”
For more information about the challenge visit www.wiltshireairambulance.co.uk/sky