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Swindon business initiative helps homeless people across UK

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Donna Emms and Michael KeenanDonna Emms and Michael KeenanHomeless people in Swindon will be a little warmer this winter, thanks to an initiative from outdoor clothing TOG24 and Threshold, the town's longest-established homeless charity.

The Swap-a-Coat initiative saw TOG24 customers bring old coats and jackets to stores across the UK to exchange for a 15 percent discount on a new one.

Four boxes of coats were collected by the Swindon Designer Outlet store, and handed over to Threshold.

Michael Keenan, the charity’s chief development officer, said "No sooner had we taken delivery of these coats, they were immediately being distributed to those in need and those sleeping rough on the streets of our town.

"These warm winter coats are providing some greater protection against the frosty and freezing conditions we've seen this week. It's truly great to have the support of such a community champion as TOG24."

TOG24's area supervisor, Donna Emms, said: “We wanted to do something special for the homeless community. Working for a family run business, community is close to our hearts and I wanted to find a way that we could link the two.

"Originally this event was only being run in our TOG24 Swindon at the Swindon Designer Outlet.

"However, the company thought it was an amazing idea and rolled the campaign out across all their UK stores who have then all nominated their local homeless charity."

The initiative was launched on World Homeless Day on October 10 and ran until October 24.