Malmesbury businesses have launched a giftcard scheme to encourage residents to shop locally.
More than 30 businesses have signed up to the new initiative, with numbers expected to reach 50 in the run-up to Christmas.
Gordon MacPherson of the Malmesbury Town Team, which is behind the initiative, said: "We are delighted with the support from local shops, businesses and residents.
"The Malmesbury Gift Card offers a local alternative to spending online, enhances the local retail proposition and offers experiences.
"It’s not just about buying things: it’s about enjoying the social aspects and experiences of our small and vibrant market town.”
Purchasers can choose any amount between £5 and £500, and the recipient can redeem the card at a number of outlets including shops, pubs, beauty salons, and the Town Hall cinema.
The card, which was launched at the Old Bell pub on Wednesday, November 6, can be purchased online at https://malmesburygiftcard.com