Business support organisation Business West has scooped the award for Most Effective Campaigning at the annual British Chambers of Commerce awards for its pioneering Trading Through Brexit campaign.
Trading Through Brexit (TTB) was launched in October 2018 in response to what Business West describes as "the single most radical transformation in the way that British businesses trade for decades" with the aim of helping businesses across the South West prepare for life outside of the EU.
Business West has also been working with the West of England Combined Authority’s Growth Hub and Swindon & Wiltshire Growth Hub to help companies with more intensive support in those areas, bringing a huge boost to business continuity for recipient businesses.
TTB centres on a regular video series fronted by director of policy Matt Griffith. Video updates offer businesses up to the minute practical planning advice, as the Brexit story unfolds.
In addition to video updates, TTB subscribers are invited to post their most pressing questions to the Business West policy team via the TTB hub. Answers to the submitted questions are posted directly to the TTB hub to share common issues with the business community.
Given what Business West says is a lack of clarity regarding the state of a Brexit deal, the demand for trusted, common sense business advice has been strong, and this is reflected by the fact that TTB has attracted over 500 subscribers and 15,140 webpage visits in little over 12 months.
The impact on the SME business community in the South West has been significant, with TTB garnering praise from the judging panel for making a real impact by helping businesses to cut through the noise and get on with business as usual.
Commenting on the success of TTB, Phil Smith, managing director at Business West said: “Business West has been the leading authority on business and Brexit in the South West since the referendum was announced in 2015.
"As the voice of business for the region, we have been working tirelessly to ensure that businesses’ views are heard on the matter, so much so that we have attracted an audience share of over 17 million in the process.
“Working side by side with the business community, our policy team has been instrumental in enabling businesses to prepare for Brexit throughout this period.
"The launch of TTB was, therefore, the natural next step, allowing more and more businesses to benefit from our advice online.
"I am delighted at the impact TTB has made to businesses in our region and that this has been formally recognised by the British Chambers of Commerce.”