Best-selling author Denise O'Leary celebrated the launch of her first business book in Chippenham recently.
The marketing expert signed copies of WINNER – How to win Business Awards for colleagues and supporters at the Angel Hotel in her hometown of Chippenham.
The book has already been an Amazon Number 1 best seller in the PR category and has topped several charts in the Hot New Releases prior to its official release.
Denise has a host of titles to her name, including Best Business Woman in Marketing and PR, Top 50 Advisor - Enterprise Nation, and Natwest Great British Entrepreneur Awards Winner – Entrepreneur of the Year.
In her book, Denise shares her award-winning process, telling the reader where to look for awards to enter, advising on what evidence to gather and providing tips on what techniques to adopt so that your entry stands out for the judges. Winning an award has numerous benefits for your business enabling you to: gain competitive advantage; achieve independent validation; generate free PR, boost team morale and secure trust in your business.
“Many business owners and small businesses dream of the profile they could create and look on in admiration at other award winners. They wonder how they can achieve that success for themselves and their business," said Denise.
"I wrote the book so I could share my insight as an international and UK multi-award winner and judge – and I have lots of information from other winners and judges as well.
"It really is the most comprehensive book on the subject of award entry – I have not seen another written on the subject worldwide – so I do hope that it helps a lot more business owners, marketers and sales professionals gain the confidence to put themselves forward for awards.”
The book is published in January by Panoma Press, which specialises in books by and for entrepreneurs, and is available through the website www.winnerhowtowin.com
"I was so delighted to host this celebration event as part of the launch and thrilled that so many people were able to join me," said Denise. "I hope the next celebrations will be when I hear about all the winners who have read the book and applied the knowledge so they can be winners as well."
Pictured: Denise O'Leary with publisher Mindy Gibbins-Klein