Swindon & Wiltshire Business News

Digital internship scheme comes into its own during lockdown

Purpol Marketing interns


A digital internship scheme run by a Chippenham marketing consultancy has meant eight university undergraduates and graduates have been able to join the firm over the summer.

Purpol Marketing has offered remote internships for seven years, allowing young people to get a taste of working for a marketing firm without being physically based at the office.

This summer, founder Denise O'Leary is working with students from Bath Spa University, the University of the West of England, and the University of Nottingham.

"The digital internships were a new development for some of the establishments, but as we've offered them before we were able to extend the support so more students could benefit," said Denise.

Charleen Dunn, Georgina Newham, Jade Lucas, Diane de Guzman, Ray Vandyck, Jack Marchant, Katie Sugrue and Megan Bower are all experiencing internships of different types during the summer, across marketing and bid writing disciplines.

Denise is also a remote mentor for a team from the University of Nottingham carrying out a research project into the effect of Covid-19 on SMEs.

The internships kicked off with the graduates taking two of Purpol Marketing's online courses – Magnificent Marketing Digitally Marketing Your Way to Recovery – before using the skills they had learnt to promote Denise's book, Winner- How to Win Business Awards.

There was also the opportunity to get one-to-one advice and tuition and to network with other team members via Zoom.

Intern Georgina Newham said: "“I’m sure all of us graduating right now imagined an entirely different year with many of us having to change our plans to align with what is now normal.

"A part of that is companies cancelling many of their internship programmes due to their offices simply not being open."

Charleen Dunn commented: "Digitally Marketing Your Way to Recovery helps the participant recognise the importance of digital marketing in today’s society, especially during unprecedented events such as Covid-19. The course is presented with a clear and concise structure.

"I learnt a lot about the importance of communication and offering value to your customers/clients.

Denise said: "I have always championed the importance of having a strong millennial voice within both the company and the industry, so I'm thrilled that we are once again able to provide internships to invite new perspectives into our business.

"Interns have been learning about both the marketing and bid-writing expertise that Purpol provides to our clients and by using our online courses and zoom online briefings they have gained real life practical experience that will be a great addition to their studies, equipping them for the world of future employment.”