Swindon & Wiltshire Business News

Small businesses to benefit from drive-in cinema on former industrial site


Small businesses will benefit from a new drive-in cinema experience coming to Trowbridge next weekend.

Cinema Retrow will take place at Innox Mills, near Trowbridge station, from August 7 to 9. It will feature eleven popular movies shown on a supersized 60 sq m LED screen, with sound broadcast via hi-tech in-car speakers.

Films include family favourites The Lion King, How to Train Your Dragon and Moana, plus retro classics Back to the Future, Grease and Dirty Dancing and recent hits such as Rocketman, 
Joker and Knives Out, starring Daniel Craig as a Texan detective.

Movie-goers will be able to pre-order food and drink from local producers, including freshly cooked hot dogs, mega movie burgers and vegan wraps from Trowbridge's award-winning street food business JC’s Kitchen, hand-made ice-cream from Lacock Dairy, craft beer from Kettlesmith in Bradford-on-Avon, and giant Retrow sweet bags by Sweet Sensations, founded by 17 year-old Trowbridge student Georgia Smith.

Innox Mills director Jonathan Dean said: “Drive-in cinemas are popping up around the country this summer and their popularity shows that people want to take part in big events, but are concerned about social distancing, so watching great films on the big screen from the comfort and safety of your own car is really appealing.”

Cinema Retrow will be a contactless event, with tickets bought online, cars checked in via number plate recognition, well spaced parking bays, food and drink pre-ordered online or via a smartphone app, delivered to the customer's car by roller-skating waiters and waitresses.

Cinema Retrow is one of a number of initiatives planned for Trowbridge’s newest quarter, which include the new Innox Market held on the third Sunday of each month.

The first event last weekend was a great success, with traders selling out of stock and over 3,000 visitors.

“Cinema Retrow is a taster of things to come at Innox Mills and we hope to eventually open a permanent, independent cinema here,” added Jonathan.

“We want to create a vibrant new quarter that will encourage people to spend the day in Trowbridge and help show off the town as a great place to live, work and visit.”

Future plans for the Innox Mills site – the site of the former cloth mills and Bowyer’s factory in Trowbridge – include building three hundred new homes and converting the old mill buildings into an indoor food and drink market, co-working space hub and independent cinema.

A planning application is due to be put forward in the coming months.