A Swindon website developer has launched a new service to translate sites into French – and has started with its own.
DMJ Computer Services – which specialises in creating, hosting and caring for Wordpress sites – has now launched a French version.
The translation service is aimed at businesses which trade in France. It is particularly targeted at the thousands of British people who own and rent out properties in France and have French people among their customers.
Martin Jarvis, Managing Director of DMJ Computer Services, which this year is celebrating its 35th anniversary, says business owners are missing out on a huge, untapped market by not having a French version of their website.
“At least 150,000 Brits own a property in France. A large number of these will rent their properties out to French holidaymakers – more so now, thanks to Coronavirus, because French people are holidaying in France – and yet surprisingly few have French versions of their websites.
"It really does make sense to have a French version, so it can be found in a Google search,” said Martin.
“Our translation service isn’t just for holiday property owners but is for any businesses with products or services they can sell to a French audience. Not having a French version of a website is really a lost opportunity for English business owners in France and those who trade in France.”
DMJ’s translation service is being headed by Martin’s wife and colleague, Nadine, who is a native French speaker – which means the website text is expertly translated, rather than relying on Google Translate.
Martin added: “Google Translate uses machine learning technology to offer a pretty accurate translation, but it isn’t perfect and still requires the potential visitor to find the website in the first place. This is where all the backend/SEO work comes in and, of course, the wording for this needs creating in French too.”
DMJ Computer Services already has dozens of overseas clients, and its newly translated website is increasing website traffic from France.