Swindon & Wiltshire Business News

Business book in the running for prestigious award

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A Swindon-launched book that challenges conventional thinking about how to sell profitably is up for a prestigious award.

The Profit Secret by Bob Hayward and Nick Baldock gives business owners sound sales advice on how to rise above the pandemic gloom.

Now the book – which became an Amazon bestseller after its launch in December last year – has been shortlisted in the Sales and Marketing category of the Business Book Awards 2021. The winners will be revealed on May 25.

"I wrote the book originally with my best buddy Nick Baldock who was the best salesman and trainer I have ever worked with," said Bob, who runs Swindon-based Be More Effective Consulting.

"We had put the basics of a book together a few years back when Nick died suddenly of a heart attack.

"I shelved The Profit Secret – I simply didn’t have the heart to do anything with it even though we had almost got it ready for print.

"During the first lockdown I realised there were many valuable lessons in the book which people needed to know now, to keep their businesses and sales careers successful.

"That’s when I knew I had to get to grips with the book again and work on it to help solve today’s unprecedented sales issues facing businesses and their salespeople.

"Every salesperson and every business, is supporting so many families and I’ve no desire to see anyone struggling.”