The popular market town of Marlborough has become the first since the start of the pandemic to be awarded Coach Friendly status.
The award is good news for tourism – the work that Marlborough Town Council has put into making the town attractive to coach visitors – and drivers – will be good for the town's tourism trade and its wider economy.
Key features include convenient coach parking locations, pick up and set down points close to the attractions, good toilet and refreshment facilities, and signage.
A new Visitor Information Point near the coach park provides maps, leaflets and ideas for visitors too.
The award was made on Monday, June 21 with a symbolic coach trip by local company Barnes Coaches to the famous Polly Tea Rooms – a popular stop for travellers on the Bristol-to-London A4 before the M4 was opened in the 1960s, and still a favoured destination today.
The A4 has since been rebranded the Great West Way, with VisitWiltshire leading the drive to encourage tourists to explore 'England's Route 66' between London and Bristol by road, rail, or even canal.
Coach Passenger Transport UK has been running the Coach Friendly scheme since 2003 and John Burch, South West regional manager, handed over the official certificate to the town's mayor, Mark Cooper.
MP Danny Kruger and VisitWiltshire chief executive David Andrews were also on hand to show their support.
Pictured: David Andrews, Mark Cooper, John Burch, Danny Kruger, and Matt Barnes