Swindon & Wiltshire Business News

Swindon becoming a hotspot for digital creatives

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Sandstorm Films Swindon


Swindon is becoming a hotspot for the UK's digital creative industry. Now a new film has been produced to celebrate the town's status as a creative hub, and to attract more creative businesses to the town.

The one-minute film was produced by Ottr Works for Invest in Swindon and Wiltshire, and features businesses including ShotByCWK, Sandstorm Films, Firebird Films, Medz Music, Inspire Creative, Create Studios, Brand Photography by Elizabeth, Allsorts Creative, and Matinai Animation.

Pre-Covid-19, the creative industries sector in the UK was growing more than five times faster than the national economy, with a contribution of more than £111bn to the UK economy in 2018.

And with projects and developments such as The Create Studios at Carriage Works and a 7000 sq ft creative media facility to be developed in the Heritage Zone, Swindon and Wiltshire is at the forefront of this future-facing sector.

Meanwhile, Swindon & Wiltshire’s Institute of Technology, backed by a £20 million capital investment, offers courses and apprenticeships ranging across all creative media sectors using state-of-the-art technology: ideal for firms looking to foster the next generation of creatives.

Andrew Wells, economic development officer for inward investment at Swindon Borough Council, said: “The UK is a global leader in the creative industries and produces entertainment, art, culture which the whole world enjoys.

"With amazing talent and space in Swindon and Wiltshire, we know first-hand how appealing the region is to creative industries, and are keen to help and support more companies in this sector to move to the region.”

One business attracted from London to Wiltshire was boutique animation studio Matinai. Studio director Naomi Morris said: "Having lived and worked in London, we found that living and working in Wiltshire has been very inspiring creatively, and we love the relaxed pace of life, countryside and friendly community that surrounds us.

"We hope to inspire the younger generation of creatives and animators in the area, that there are many opportunities in the region, and especially during this time with Zoom and online networking being the new norm, the big smoke appears no longer the be-all and end-all for working in creative media.”

Keiren Spencer, founder of Allsorts Creative, said Swindon's geographical location made the town attractive to creatives.

“After establishing Allsorts Creative last year during Covid-19, after my previous position at a local creative agency, I hope to connect and network more locally as the restrictions ease," he said.

"Being based in Swindon, it’s perfectly balanced. Situated on the M4 corridor and with railway connections to Bath, Bristol, Oxford and London, this makes it easy to reach out to prospective clients.”

Ben Lawton, director of operations at Ottr Works, said: “Being a creative company in Swindon and Wiltshire is massive, there is so much unchecked and untapped potential coming out of the woodwork that I see each and every day.

"There seem to be filmmakers, photographers, storytellers, artists, musicians and so much more rising from the youth of today. It fills me with excitement for what’s to come, and who’s to take over.”

The film can be watched at https://www.youtube.com/watch?v=YjTToz5uQiA

 Pictured: Sandstorm Films Swindon