Business experts

Expert opinion: Why your business should use animated logos

Written by Pam Jones .

Pam JonesEvery business has a logo which helps to form their brand. Your business logo has many functions. It:

  • is the face of your business
  • creates that first impression
  • communicates your values and may visualise your products and services.
  • helps people remember your business.

Today, we live in a digital world. And a digital world needs digital marketing approaches: using video, on-line advertising campaigns, and much more.

To brand these digital marketing approaches, I recommend using an animated logo – a moving video of your logo.

Here are some reasons why you should use an animated logo:

1. Brand awareness

An animated logo is a more effective means of creating brand awareness than a static one. It makes your brand pop and catches people’s attention. In busy social media feeds, attention-grabbing is crucial. So, let your animated logo work its magic in creating brand awareness.

2. Shows your business is different

An animated logo wows people. It tells everyone your business is different. How many of your competitors have an animated logo? Having one will make your business stand out from theirs.

3. Tell a quick story

In an animated logo, each element is designed to move. The designer will ask you to consider such questions as:

  • How should logo elements move?
  • What sound effects do you want to include?

Answering these questions gets you thinking about your brand from a perspective other than how the logo looks. When it’s completed, the animated logo has the power to tell a short story about your brand.

4. Consistency

Think of your animated logo as the corporate stationary of your digital content. You wouldn’t send a letter without headed paper. So why post videos and digital content without an animated logo?

Pam Jones is an e-learning designer, video creator, consultant and lover of all things creative and visual. She is director of Eight Interactive, helping businesses to create and visualise content.